Responsibility
As an Altria company, Nuvona is guided by Altria's Vision & Our Cultural Aspiration, with corporate responsibility at the core. We approach responsibility by understanding our stakeholders' perspectives, aligning our business practices where appropriate and measuring and communicating our progress.
Preventing Underage Use
Kids should not smoke, vape or use any tobacco or nicotine products. It's a position we share with public health, policy makers, parents, youth-serving organizations and many others who care about young people making healthy decisions.
Nuvona takes action to help reduce underage tobacco and nicotine use, educate retailers on responsible retail sales, and support and participate in programs to help reduce the underage use of tobacco and nicotine products. We also support initiatives and actions by governments to help prevent underage access to tobacco and nicotine products, including enhanced age verification legislation and penalties for non-compliance.
Tobacco Use and Health Issues
Health Canada and other public health authorities have determined that tobacco products are addictive and cause serious diseases.
Tobacco product users and potential tobacco product users should be guided by the messages of public health authorities worldwide in making all tobacco product use-related decisions.
Supporting Cessation
Public health authorities have determined that tobacco products are addictive. It can be very difficult to quit using tobacco products, but this should not deter tobacco product users who want to quit from trying to do so. Click on the links below to obtain more information about quitting.
Smoking, Vaping and Tobacco
Health Canada's central resource for information on tobacco and nicotine products, health effects, prevention, and quitting support: Smoking, Vaping and Tobacco
Quit with Confidence
A self-paced Health Canada resource that provides information and practical tools to support quitting: Quit with Confidence