Responsibility
As an Altria company, Nuvona is guided by Altria's Vision & Our Cultural Aspiration, with corporate responsibility at the core. We approach responsibility by understanding our stakeholders' perspectives, aligning our business practices where appropriate and measuring and communicating our progress. Altria's Vision is to responsibly lead the transition of adult smokers to a smoke-free future.
Preventing Underage Use
Kids should not smoke, vape or use any tobacco or nicotine products. It's a position we share with public health, policy makers, parents, youth-serving organizations and many others who care about young people making healthy decisions.
We take action to help reduce underage tobacco use, educate retailers on responsible retail sales, and support and participate in programs to help reduce the underage use of tobacco products. We also support initiatives and actions by governments to help prevent underage access to tobacco products, including enhanced age verification legislation and penalties for non-compliance.
Smokeless Use and Health Issues
Health Canada and other public health authorities have determined that smokeless tobacco products are addictive and cause serious diseases.
Smokeless tobacco product users and potential smokeless tobacco product users should be guided by the messages of public health authorities worldwide in making all smokeless tobacco product use-related decisions.
In this section of our website, you will find information on these smokeless tobacco product-related messages, as well as links to government and public health authority resources. In addition, our smokeless tobacco product packages carry the health warning messages required in Canada:
- This product is highly addictive
- This product causes mouth cancer
- This product causes tongue cancer
Obtain more information about smokeless tobacco product use and disease in smokeless tobacco product users.
- Government of Canada Healthy Canadian’s Website: Smoking and Tobacco
- International Agency for Research on Cancer (IARC) Monographs on the Evaluation of Carcinogenic Risks to Humans (Volume 89, 2007): Smokeless Tobacco and Some Tobacco-specific N-Nitrosamines
- National Cancer Institute Smoking and Tobacco Control Monographs (Monograph 2): Smokeless Tobacco or Health: An International Perspective
- U.S. Surgeon General’s Report: The Health Consequences of Using Smokeless Tobacco (1986)
Supporting Cessation
Public health authorities have determined that smokeless tobacco products are addictive. It can be very difficult to quit using smokeless tobacco products, but this should not deter smokeless tobacco product users who want to quit from trying to do so. Click on the links below to obtain more information about quitting the use of smokeless tobacco products.